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Marketing : analiza, planowanie, wdrażanie i kontrola. / Philip Kotler. - VI. - Warszawa : Gebethner & Ska, 1994,1997. - XXX, 743, [1] s. : rys., wykr. ; 28 cm.
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Oryg. : "Marketing management : analysis, planning, implementation and control" 1994 Indeksy
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