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Promotional strategy : managing the marketing communications process. / autor James F. Engel ; Martin R. Warshaw, Thomas C. Kinnear. - VI. - Homewood : Irwin, 1987. - XVI, 621 s. : fot., tabl., wykr. ; 24 cm.
Author
Warshaw Martin R. Engel James F. Autor. Kinnear Thomas C.
Form of Work
Książki
Subject
Marketing strategy Promotional strategy Communications process
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Szczecin BG
There are copies available to loan: sygn. 8 415, 8 416 (2 egz.)
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The Irwin Series in Marketing.
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