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Basic marketing : a managerial approach. / E. Jerome McCarthy, William D. Perreault. - X. - Homewood; Boston : Irwin, 1990. - XVIII, 734 s. : fot., rys., tabl., wykr. ; 26 cm.
Author
McCarthy E. Jerome. Perreault William D.
Form of Work
Książki
Subject
Marketing Export marketing
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